Carmie
Available for new projects
Workflow & Automation Specialist

I build the systems that take manual work out of small businesses.

Zapier, Make.com, HubSpot, and bespoke JavaScript automations. No template, no BS. Built around your actual process.

Available for ongoing retainers & projects
Let's talk

Recent work.

Five case studies covering CRM automation, lead nurture, inbox triage, performance dashboards, and sales operations. Each one solved a real problem for a real business.

CASE 01
CRM Integration

Two-way CRM-to-email sync with conditional segmentation

Real-time sync between Insightly and Mailchimp. Contacts auto-segment based on service status, stopping irrelevant campaigns mid-send.

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CASE 02
Lead Nurture

Multi-touch lead nurture with automated sales follow-up tasks

HubSpot + Gravity Forms structured nurture sequence. 30-day path with automatic task creation for the appointment-setting team.

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CASE 03
AI Workflow

Inbox triage automation with intelligent email classification

Make.com workflow auto-classifying emails by type. Invoices get flagged, newsletters archive, client emails surface instantly.

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CASE 04
Marketing Automation Reporting

Live campaign performance dashboard with full conversion attribution

Google Apps Script dashboard pulling live Mailchimp data + Gravity Forms webhooks. One link for the Monday CEO meeting. Real-time ROI, zero manual prep.

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CASE 05
Sales Ops HubSpot

Automated call cadence system for a high-volume appointment setter

HubSpot workflow managing 440+ leads. Intelligent cooling periods, auto re-queuing, and recency checks to prevent contact burnout.

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CASE 06
Email Automation Workflow Design

Multi-condition welcome email sequence with dynamic path routing

Email workflow that intelligently routes new subscribers into personalized sequences based on their properties and behavior, not generic templates.

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Carmie

I'm based in the Philippines and work remotely with international teams. My background is in Civil, Environmental & Sanitary Engineering, with several years of hands-on experience in digital marketing operations for a UK-based service provider.

That combination matters. Most automation freelancers can build a Zap. Fewer understand the business logic behind it. I do both. I'll ask about your customers, your sales process, and what actually goes wrong, before I open Make or Zapier.

// Outside of work
  • Training toward my Wave 1 freediving certification
  • Building experimental apps with Claude in my spare time

Let's see if it's a fit.

Tell me what's manual, repetitive, or breaking in your business. If I can help, I'll send you a written scope within 2 business days.